Pennisi Property

in conjunction with LJ Hooker Property Centre – Cleveland

Live Campaign

Campaign Report — Confidential

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Strictly Confidential

01 — Property Overview

1 Galeen Street Point Lookout

North Stradbroke Island, QLD

Commercial Development Site Moreton Bay Region Capital-Grade InfoMemo EOI Process

Method of Sale

EOI

Expressions of Interest

Campaign Active

Prepared for

Rocco Pennisi — Principal Agent

Capital-Grade Investment Opportunity

▲ System Status

Email Delivery — Warm-Up Phase Active

Dedicated sending domains (pennisiproperty.com.au · mail.pennisiproperty.com.au) are in reputation warm-up. All 5 automated workflows are live. Delivery rates improve progressively over 2–4 weeks. Brevo investor database campaign is scheduled early April pending domain authentication and paid plan activation.

Enquiries Received

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Total form submissions via funnel

InfoMemos Issued

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Distributed via iDeals VDR

Site Inspections Booked

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Confirmed via GHL calendar

Formal EOIs Submitted

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Expressions lodged with agent

02 — Pipeline

Enquiry Pipeline

Live pipeline stages for the 1 Galeen — Enquiries funnel. Updated as leads progress through qualification.

1 CMA Sent

InfoMemo
Delivered

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Active

InfoMemo distributed via iDeals VDR after form submission + NDA acknowledgement.

2 Inspection Requested

Site Visit
Requested

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Pending

Booking link issued via GHL Calendar — 1 Galeen St Site Inspection.

3 EOI Submitted

Formal
Expression

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Awaiting

Formal EOI documents submitted. Agent review and shortlisting commences.

4 Under Offer

Offer
Under Review

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Awaiting

Conditional or unconditional offers under negotiation with Rocco.

Pipeline Status Live

Total Active Leads —

Not Qualified —

iDeals VDR workflow: GHL sends an automated holding email post-submission. Rocco performs periodic bulk CSV uploads to iDeals for InfoMemo distribution and document access tracking. Full API automation is available via iDeals Enterprise add-on.

03 — Timeline

Campaign Timeline

Key milestones from build to settlement. Current phase highlighted in teal.

Phase 1

Funnel & Automation Build Complete

GHL landing page (8 HTML sections, custom security stack), 5-workflow email automation, pipeline, calendar, iDeals VDR workflow, form security — honeypot, rate limiting, bot detection — all deployed and live.

Phase 2

DNS & Domain Configuration Complete

Hostinger CNAME set to sites.ludicrous.cloud. Subdomain galeen-infomemo.pennisiproperty.com.au connected. Email CNAME corrected. TTL 300.

Phase 3 — Current

Email Warm-Up & Soft Launch In Progress

Daily test submissions building sender reputation on dedicated domains. All 5 workflows live. Rocco monitoring enquiries via GHL CRM. Active sending domain: mail.pennisiproperty.com.au.

Phase 4 — Early April

Brevo Broad Database Campaign Upcoming

Brevo paid plan activated and pennisiproperty.com.au authenticated. Blast to private investor database. Requires: payment method on Rocco's GHL account + Brevo domain auth completed.

Phase 5

EOI Close & Shortlisting Future

EOI campaign window closes. Rocco shortlists qualified buyers. Negotiation and due diligence phase commences. iDeals VDR access reviewed per investor.

Phase 6

Exchange & Settlement Future

Contract exchange. Development site settlement. Pipeline stage advances to: Sold / Closed.

Overall Campaign Progress Phase 3 of 6

Build DNS Warm-Up ◂ Now Brevo EOI Close Settlement

04 — Infrastructure

Digital Infrastructure

All systems built and deployed for the 1 Galeen campaign. Status reflects current operational state as of report generation.

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Systems Live

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Warming Up

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Action Required

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Scheduled

System	Detail	Status	Notes
GHL Landing Page	galeen-nsi.pennisiproperty.com.au	Live	8 HTML sections · custom security stack
GHL Form	ID: ywm3bBmnTcOt5ZgAd7Zm	Active	Honeypot · rate limiting · field validation
Email Workflows ×5	CMA · Stop · Inspection · Post · Re-Engage	Warming	Low sender rep — building gradually daily
GHL Pipeline	1 Galeen — Enquiries	Active	6 stages configured
GHL Calendar	1 Galeen St — Site Inspection	Active	Personal booking · Cecilia as placeholder
iDeals VDR	InfoMemo / Data Room	Configured	Manual CSV upload workflow active
DNS / Hostinger	CNAME → sites.ludicrous.cloud	Propagated	TTL 300 · subdomain: galeen-nsi
Brevo Campaign	Broad investor database blast	Scheduled	Early April · paid plan + domain auth required
GHL Payment Method	Rocco's account	Missing	⚠ Blocking full infrastructure setup

Action required: Rocco's GHL account is missing a payment method. This is blocking full infrastructure setup and must be resolved before the Brevo launch in early April. Contact Rocco directly: 0418 745 398

05 — Actions Required

Next Actions

Immediate priorities to unblock campaign progression. Owner assigned per item. Urgent items require attention before the early April launch window.

Urgent

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High Priority

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Medium

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Low

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Urgent

Add Payment Method to GHL Account

Rocco's GHL account is missing a payment method, blocking full infrastructure setup and email sending configuration. Must be resolved immediately — this gates the Brevo launch.

High Priority

Activate Brevo Paid Plan & Authenticate Domain

Brevo must be upgraded to a paid plan and pennisiproperty.com.au fully authenticated before the broad investor database blast can proceed in early April.

High Priority

Continue Daily Email Warm-Up Submissions

Submit 1–3 test enquiries daily via the funnel form to build sender reputation on mail.pennisiproperty.com.au. Critical before the April campaign blast.

Medium

Upload Qualified Contacts to iDeals VDR

Rocco to perform first CSV bulk upload of new enquiry contacts into iDeals for InfoMemo distribution, access tracking, and due diligence governance.

Medium

Confirm Marketing Budget Figures

Total approved marketing budget to be confirmed by Rocco so spend tracking in this report can be populated with actual figures and remaining reserve calculated.

Low Priority

Commission Photography & Aerial Videography

Professional site photography and aerial drone footage of 1 Galeen Street will significantly enhance the InfoMemo and any future digital advertising creative.

06 — Contacts & Data Room

Key Contacts

Principal Agent — Rocco Pennisi

Licence 4907700

Agent Name

Rocco Pennisi

ABN

25 154 675 000

Primary Email

[email protected]

Campaign Email

[email protected]

Mobile

0418 745 398

Virtual Assistant

Cecilia Miranda

GHL Developer

Derrick — Technical Build & Automation

Architectural Concept

Anna O'Gorman Architects

Agency

Pennisi Property in conjunction with LJ Hooker Property Centre – Cleveland

DNS / Tech Admin

Lia — Hostinger / Domain Configuration

iDeals Virtual Data Room

Investor-Grade Governance

🔐

NDA-Gated Access

All investors acknowledge NDA terms via GHL form before InfoMemo is shared. ToS drawer embedded in the funnel.

📄

Capital-Grade InfoMemo

Full Information Memorandum distributed securely. All architectural images captioned "Indicative concept only" per compliance rules.

📊

CSV Upload Workflow

Rocco performs periodic bulk uploads of qualified contacts from GHL into iDeals. Full API automation available via Enterprise add-on.