✓ EOI Campaign — Week 4 of 6 · Prepared for Laddie Pty Ltd
13 Enquiries · 3 Onsite Visits · EOI Process Open
The EOI campaign for 1 Galeen Street has completed its first 35 days in market with solid early traction.
Elite PLUS portal advertising remains active, supported by targeted investor outreach.
IM distribution to qualified buyers is in progress — conversion to formal EOIs is our current focus.
No immediate action is required from the vendor. We will update you by 30 April 2026.
Authority Period
75
Days Since Authority
14
Days Remaining
89
Total Authority Period
Campaign Performance — 23 April 2026
Enquiries Received
13
Buyer enquiries received to date
Site Visits Completed
3
Onsite inspections with qualified buyers
Formal EOIs Submitted
0
EOI process open — conversion is current focus
IM Distribution
Pending
IM distribution to qualified buyers in progress
Portal Advertising Performance — 1 April to 5 May 2026 · Elite PLUS · 35 Days on Market
Portal Listing Views
739
Portal advertising · 1 Apr–5 May 2026
Buyer Enquiries
13
Direct enquiries received from portal campaign
Listing Engagement
492
434 photo · 51 floorplan · 7 map views
Saves & Shares
1
Zero saves typical for commercial land banking assets — tracking is active
Executive Summary
The EOI campaign for 1 Galeen Street has completed its first 35 days in market. We have achieved solid early traction: 13 qualified enquiries received, 3 onsite inspections completed, and 739 listing views with strong photo engagement (434 views).
Broader market conditions are influencing buyer sentiment and financing across the development sector. We are actively positioning the campaign to maintain momentum within this environment.
Consistent feedback from all inspections: buyers are primarily assessing land value and development potential — elevation, aspect, size, and future yield. The existing structures on the site are not a driver of value; buyers view them as secondary to the land itself. Our buyer pool comprises experienced development investors and land bankers who prioritise future potential over current improvements.
Some buyers are referencing historical pricing; this is being managed through comparable sales and feasibility positioning.
Buyer Insight
Market Intelligence — 23 April 2026
IM distribution to qualified buyers in progress. Conversion to EOIs is our focus.
Strong portal visibility has translated into 13 direct enquiries and 3 onsite inspections
within the first 35 days — confirming genuine buyer interest in the site. Buyer activity is concentrated at the
due diligence stage. The EOI process remains open and competitive tension will build as the campaign progresses.
Campaign Schedule
Week 1 · 7 Apr
Campaign launched — Elite PLUS portal advertising live. Targeted database outreach initiated to qualified investor database.
✓ Completed
Week 2 · 14 Apr
Follow-up outreach deployed — Second-touch contact to enquiring buyers. 13 enquiries captured. IM distribution to qualified buyers in progress.
✓ Completed
Week 3 · 21 Apr
EOI push phase — Direct outreach to warm leads. Focus on converting engagement into inspections and formal EOIs.
EOI deadline. All expressions of interest reviewed. Shortlisting commences and qualified buyers contacted.
Pending
Secure Due Diligence Access
13 enquiries recorded to date. 3 onsite visits completed. Qualified buyers are granted secure data room access to the full Information Memorandum (IM) following initial enquiry and NDA acknowledgement.
Budget & Advertising Spend
Item
Ex GST
GST
Inc GST
Paid upfront
$6,000.00
$600.00
$6,600.00
Additional committed
$4,000.00
$400.00
$4,400.00
Total cash budget
$10,000.00
$1,000.00
$11,000.00
Product
Provider
Cost (inc GST)
Premiere Listing — Unlimited
realestate.com.au
$3,470.50
Standard Listing
Domain
$191.40
Signboard
Cleveland Signs
$968.00
Total spent to date
$4,629.90
Total Cash Budget (inc GST)
$11,000
Your total commitment to date
Spent to Date
$6,791
REA Premiere · Domain · Signboard · campaign activity
Remaining Available
$4,209
Available within existing commitment
Recommended Deployment — $4,209 Available · Domain Advertising Options
Option A · Domain Gold · 13 Weeks
$1,551 inc GST
Product
Detail
Cost (inc GST)
Domain Gold Listing
Second largest advertisement · 13 weeks
$1,551
Remaining balance after spend
$2,658
Total spend
$1,551
Option B · Domain Gold · 26 Weeks
$1,551 inc GST
Product
Detail
Cost (inc GST)
Domain Gold Listing
Second largest advertisement · 26 weeks
$1,551
Remaining balance after spend
$2,658
Total spend
$1,551
Option C · Domain Platinum · 13 Weeks ◂ Recommended
$2,530 inc GST
Product
Detail
Cost (inc GST)
Domain Platinum Listing
Largest advertisement · 13 weeks
$2,530
Remaining balance after spend
$1,679
Total spend
$2,530
Option D · Domain Platinum · 26 Weeks
$4,070 inc GST
Product
Detail
Cost (inc GST)
Domain Platinum Listing
Largest advertisement · 26 weeks
$4,070
Remaining balance after spend
$139
Total spend
$4,070
Vendor Response Required by 28 April 2026
A
Domain Gold · 13 Weeks — $1,551
Second largest advertisement. Leaves $2,658 in reserve.
B
Domain Gold · 26 Weeks — $1,551
Second largest advertisement, extended duration. Leaves $2,658 in reserve.
C
Domain Platinum · 13 Weeks — $2,530 ◂ Recommended
Largest advertisement. Maximum visibility for remaining campaign. Leaves $1,679 in reserve.
D
Domain Platinum · 26 Weeks — $4,070
Largest advertisement, extended run. Uses nearly full remaining budget. Leaves $139 in reserve.
Campaign Summary
Your campaign has generated 13 enquiries and 3 site visits in 35 days of active marketing, supported by Elite PLUS portal advertising and targeted investor outreach.
Deploying the remaining $4,209 of your existing budget on Domain advertising is recommended to sustain momentum and support conversion ahead of the EOI close.
We will provide a full update by 30 April 2026 and continue to manage the campaign on your behalf.
03 — Pipeline
Enquiry Pipeline
Live pipeline stages for the 1 Galeen Street EOI campaign.
Report period: 1 April – 5 May 2026 · 35 days on market.
Updated as buyers progress through qualification.
1 Enquiry Received
IM Distribution
—
In Progress
13 enquiries received over 35 days. IM distribution to qualified buyers in progress following enquiry and NDA acknowledgement.
2 Inspection Completed
Site Visit Completed
—
Completed
3 onsite inspections completed with qualified buyers. 1 save recorded via portal — buyer engagement confirmed.
3 EOI Submitted
Formal Expression
—
Open
EOI process open. Formal submissions invited. Agent review and shortlisting commences on receipt.
4 Under Offer
Offer Under Review
—
Awaiting
Conditional or unconditional offers under negotiation with the agent.
Pipeline StatusLive
Total Enquiries—
Site Visits Completed—
Portal Views—
04 — Timeline
Campaign Timeline
Key milestones from build to settlement. Current phase highlighted in teal.
Phase 3 — Current
Campaign Live — Gold Package Active In Progress
Campaign is now live. Elite PLUS portal advertising commenced 7 April 2026, with targeted investor database outreach and digital advertising active. 13 enquiries received, 3 onsite inspections completed, and 739 portal views recorded over 35 days. IM distribution to qualified buyers is in progress — conversion to formal EOIs is the current focus.
Phase 4
EOI Close & Shortlisting Future
EOI campaign window closes. Agent shortlists qualified buyers. Negotiation and due diligence phase commences. Secure data room access reviewed per buyer.
Phase 5
Exchange & Settlement Future
Contract exchange. Development site settlement. Pipeline stage advances to: Sold / Closed.
Overall Campaign ProgressPhase 3 of 5
Live ◂ NowEOI CloseSettlement
05 — Actions Required
Next Actions
Actions required to progress the campaign and deliver a strong EOI result for the vendor.
High Priority
—
Medium
—
Low
—
High Priority
Deploy Remaining Advertising Budget — $4,209
Vendor approval required to deploy the remaining $4,209 across Domain advertising.
Four options presented: Domain Gold (13 or 26 weeks at $1,551) or Domain Platinum
(13 weeks at $2,530 — recommended, or 26 weeks at $4,070). Activity will commence promptly upon approval.
High Priority
Continue EOI Push — Convert Enquiries to Inspections
Direct outreach to all 13 enquiries to progress into onsite inspections and formal EOI
submissions. Targeted follow-up with buyers who have reviewed due diligence material.
Medium
Distribute Information Memoranda to Qualified Buyers
Qualified buyers who have submitted enquiries and acknowledged NDA terms are granted
secure access to the full Information Memorandum (IM) and due diligence documentation.
Medium
Vendor Weekly Update — 30 April 2026
Full campaign update to be provided to Laddie Pty Ltd by 30 April 2026, including
enquiry progress, inspection outcomes, and EOI traction ahead of the close window.
Low Priority
Commission Photography & Aerial Videography
Professional site photography and aerial drone footage of 1 Galeen Street
will significantly enhance advertising creative and buyer engagement.
Agent Details
Key Contacts
Principal Agent — Rocco Pennisi
Agent Name
Rocco Pennisi
Agency
Pennisi Property in conjunction with LJ Hooker Property Centre – Cleveland
A secure data room contains all due diligence documentation for this campaign. Access is provided to qualified buyers on registration. Contact Rocco Pennisi to request access.
Secure Data Room
Access is provided to qualified buyers on registration.
Buyers are required to acknowledge NDA terms prior to receiving data room credentials.
The data room contains the full Information Memorandum (IM), including development feasibility study,
preliminary town planning report, architect concept plans, title search, and lease documentation.
Contact Rocco Pennisi via
[email protected]
or 0418 745 398 to register interest and receive access.
